© Shuma 2011

Branding

ABK is Kuwaits second largest bank. In 2008 ABK celebrated their 40th anniversary and were in need of a brand refreshment as the country’s majority population age had changed – 60% of Kuwaitis were now in their 20s.

They wanted their brand to be refreshed, but to also keep the core characteristics of their identity – working together, customer loyalty and traditional values.

This project was featured in ‘Logo Lounge 5’ (published 2009) by Rockport.